Data Protection Act and marketing

This course can be a half day or all day course. The course covers: a review of the definitions to identify when the Act is engaged and a review of the definitions to identify when the Privacy and Electronic Communications Regulations (PECR) are engaged.

There then follows a detailed discussion (workshop style) with respect to the eight data protection principles in the context of: application forms, fair processing notices and what should be in a privacy policy re marketing purpose (including third party marketing); all forms of direct marketing and the right to object to marketing (includes PECR); market research and the research exemption; outsourcing the marketing function; behavioural marketing and the ASA database rules. Also covered are important Tribunal and ASA cases of importance to the marketing function

If you opt for a half-day course, we would want you to identify which part of the day long course content can be excluded or shortened.