EU Directive can require consent for behavioural advertising
4 May 2010
1 Comment
I now am convinced that a new Directive allows Member States to introduce consent/opt-out requirements for ALL forms of electronic marketing including behavioural marketing. The only unanswered question is whether Member States offer this option to its citizens when they implement the required legislative changes by next May. However, the Directive also allows a continuation of a minimum privacy protection policy with respect to the use of electronic marketing by organisations. For example, the current position in the UK is
