Coalition Government chooses to minimise privacy protection against spammers and behavioural advertisers
23 September 2010
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Last week, the Government published its ideas as to how it would implement the changes to EU Directive 2002/58/EC. In relation to spammers and behavioural advertising it has decided to keep the low privacy standards that were acceptable to the previous New Labour government. The changes discussed in the consultation (see references) are modifications to Directive 2002/58/EC introduced by the need to implement Directive 2009/136/EC. These new provisions have to be brought into UK law by 25th May next year
