Marketing by opt-in, opt-out, consent or legitimate interest? Consider your ABC
25 May 2016
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If a=b and b=c then it follows that a=c. So, how does this set of simple equations relate to data protection? Well if direct marketeers, privacy advocates and supervisory authorities recognised that a=c then most of the debate concerning data protection and the marketing purpose would be settled. Don’t believe me? Just follow the argument under the current Act (DPA) or indeed the General Data Protection Regulation (GDPR). All across Europe (and especially the UK) there has been a debate
