Digital Economy Bill promises a Statutory Code of Practice on Direct Marketing covering DPA and PECR
26 October 2016
No Comments
Clause 77 of the Digital Economy Bill will establish a statutory Direct Marketing Code of Practice that has the same status as the Data Sharing Code of Practice. This Code should finally put to bed all the controversial issues with respect to Direct Marketing (e.g. whether there should be “opt-in” or “opt-out”), the meaning of “consent” in the context of marketing and when it is possible to engage in Direct Marketing without the consent of the data subject. The Code,
