Does the UK-EU Trade Deal provide for adequacy and kill off the “soft opt-in”?
7 January 2021
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Can I wish blog readers a belated “Happy New Lockdown”. This blog considers two issues (a) the adequacy arrangements in the EU-UK Trade Agreement (the “Agreement”) and (b) electronic marketing provisions in the Agreement which might sink the “soft opt-in”. But first a reminder for readers to refer to the UK_GDPR and EU_GDPR from now on. These two GDPR variants are established by the “Data Protection, Privacy and Electronic Communications (Amendments etc) (EU Exit) Regulations 2019” (the “Brexit DP Regs”)
