DPDI No.2 Bill dumps all data subject consent requirements for Third Party marketing
15 May 2023
No Comments
The DPDI No.2 Bill (the “Bill”) overturns the Third Party direct marketing rules in relation to data subject’s consent that have applied for 40 years, ever since the DPA1984. This blog illustrates how Third Party marketeers will be able to lawfully rely on legitimate interest for such marketing. For the purposes of this blog, the old ICO DPA1988 Guidance on the processing of personal data for a direct marketing purpose had a useful summary concerning the use of data subject’s
