If the European Court has established a right to be forgotten, it has also established a right to object to marketing
Yesterday’s European Court of Justice (ECJ) Ruling which established that Google was a data controller because its search engines processed personal data has been widely reported as establishing an automatic “right to be forgotten”. This view is incorrect and in this blog, I explain why. Also overlooked in the furore is the simple matter of the right to object to marketing; this has the potential to be far more problematic for Google’s business model. The ECJ Judgment First I




